OUR BRAND

URSIME is an international one-stop online shop that offers a wide range of apparel and accessories for high-end, affordable, designable fashion lifestyles. Ursime mainly targets the United States, Europe, and Australia along with other markets.

OUR STORY

The name of Ursime comes from a beautiful ancient tale from Yi nationality living around The Himalayas. The well-told story narrates that Ursime, the pretty and kind daughter of a local tailor, hadn’t heard from her lover, Ahei, since he went to join the army. Ursime had been keeping waiting for her beloved one to return. However, a local bully had eyes for her and tried to take her by force. Without giving up, Ursime united with the villagers and finally defeated this bully, the son of landlord, with her wisdom and courage. It is said that there is still a stone named Ursime now. It is well believed that Ursime will wait for her lover until the end of time. We use Ursime as the name of our brand to reflect the awakening of female consciousness represented by Ursime, to affirm females' right to pursue not only truth, goodness and beauty, but also liberty and happiness.

OUR MISSION

URSIME aims to provide women around the world with comfortable and designed clothes so that they can feel more relaxed and confident. We believe that the beauty of fashion should be accessible to everyone. We encourage every woman who empowers themselves to express herself with confidence, beauty, and freedom.

OUR DESIGN

We are meticulous about details and colors. Each product is carefully designed and produced. We insist that the little details matter in life. To bring the leading touches of textures to our products by applying a variety of forms: embroidery, printing, silk and etc. From foresee the trends to leading the trends, we create a cozy, natural, elegant space that fills with inspiration and character for you. We need you, we can always alight with inspiration from your life. As our designers claim: "You're Sun In My Eyes!"